Blog The Real Importance of Exhibitions Today: Purpose, Objectives & Practical Applications In today’s fast-paced world, where digital ads and virtual meetings dominate, many businesses, educators, and creatives still choose to invest in live exhibitions. Why? Read more »
Blog Exhibition Stand Design Ideas for 2026: How to Attract More Visitors and Stand Out at Trade Shows Let’s be honest—most people walking through a trade show don’t plan to stop at every booth. They scan, they judge quickly, and they move on. That’s exactly why your exhibition stand design matters more than ever in 2026. Read more »
Blog Why Germany Is the Expo Capital of Europe and What Makes Its Stand Builders Different Germany didn’t become Europe’s exhibition hub by accident — it was built through decades of strict standards, repeatable processes, and a culture that treats trade shows as serious business infrastructure. After more than ten years Read more »
Blog A Full Reference for First-Time Exhibitors On the Different Kinds of Exhibition Booths You Can Use At Your Event Are you going to a European exhibition but don’t know how to get your exhibition stand ready? You’re not the only one. For a lot of managers and executives, getting into the world of live events can seem like a scary thing to do. Words like “modular stand” or “custom design” could sound technical or […] Read more »
Blog What Are the Main Benefits of Taking Part in an Exhibition or Trade Show Some people who don’t believe in exhibitions call them “dinosaurs” because of the widespread use of internet marketing and remote networks. But for companies that want to enter the international market, especially in Europe, nothing can compare to personal communication with potential clients. One of the best and most measurable ways to promote your business […] Read more »
Blog How Exhibition Stand Design Affects the Cost of Building It If you’re going to a trade show or exhibition in Europe, you’ve probably already posed a familiar question: Why do rates for building display stands vary so much? You might be contacting several exhibition contractors and getting quotations that are all over the place. You might not know if you need a design before you […] Read more »
