How Exhibition Stand Design Affects the Cost of Building It
If you’re going to a trade show or exhibition in Europe, you’ve probably already posed a familiar question: Why do rates for building display stands vary so much? You might be contacting several exhibition contractors and getting quotations that are all over the place. You might not know if you need a design before you ask for a budget, or the other way around. This article will help you understand why the exhibition booth design has a direct impact on its construction cost and what you should bear in mind.
What is the Design of an Exhibition Booth?
The design of your exhibition stand is the plan for how it will look and how it will be built. It covers everything, from the shape and scale to the materials, lighting, graphics, banners, and technology that is built in.
Professional exhibition stand designers or design companies that focus on trade show marketing and spatial planning usually make these designs. They know how to make things seem good and work well at the same time, and they also know how to follow the rules and make things work in the space. Moreover, they create an exhibition design that highlights your brand’s product or services.
Why it Matters to Have a Professional Design to Exhibit
It’s like hiring an architect to build a house when you hire a professional designer from the exhibition sector. Your cousin could know how to use Photoshop, but that doesn’t guarantee they can design a building that is safe and meets all the building rules.
A professional stand builder will:
- Know the rules for exhibits and the limits of technology
- Make sure your brand is shown off well
- Think about how to put things together and how they will work when you design them
- Help avoid mistakes from costing a lot of money during building.
The Problem of the Design-Budget of an Exhibition Stand Construction
A lot of exhibitors make the mistake of asking for a pricing quote without giving a general budget or a design for their stand. It’s like asking a contractor, “How much does a house cost?” without knowing them where, how big, or what style it is.
To receive a good estimate, you need to give either:
- A finished design for an exhibition stand with details
- Or a clear range of prices, so the builder may make the design fit inside that range.
This keeps both sides from being surprised and makes sure the design stays under budget and on time.
The design of the exhibition stand has a significant impact on its cost. Rounded corners make the project more expensive. Suspended structures, materials used, and the presence of a storage room also affect the design cost. Adding LED screens can double the cost of a trade show booth. To reduce costs, you can use TVs or banners instead of LED walls. Custom furniture, decorative plants, and special lighting all affect the cost of building an exhibition stand. A modular stand can save you money if you are on a tight budget.
How the Materials and Details Affect the Cost of an Exhibition Stand
Depending on the materials and extras you choose, the price of your trade fair stand can go through the roof. This is how:
- When compared to ordinary wood or PVC, premium materials like glass, steel, or LED video walls make the cost go up a lot.
- Custom furniture costs more to make, ship, and move, as well as to pay for labor.
- Branding components like lit-up logos, big prints, or multimedia displays take longer to set up and need more technical know-how.
- Even little things like new carpeting or accent lighting can rapidly add up to thousands of dollars to your ultimate total.
Location and Logistics
Don’t forget how much the price changes based on where you are. Because of differences in:
- Costs of labor
- Fees for shipping and transportation
- Availability of storage
- Rules for unions at the venue
Shipping large items across the country or to other countries can also be very expensive, especially when dealing with customs and delays. The cost of an exhibition stand is also affected by the construction time allocated by the exhibition organizer. The less time available and the more complex the stand design, the more people will be needed to complete it on time.
Designing a Simple vs. a Customer Stand
Imagine you have two stands that are both 10×10 sqm. One is a simple open-plan arrangement, and the other is a two-story architectural wonder with glass staircases and meeting spaces.
The two are the same size in terms of size, but the later will:
- Need structural engineering and permission
- Need extra workers to put together and take apart
- Twice as many materials will be required for its construction
- Include increased costs for transportation and storage
- Take longer to set up, which could mean paying extra fees for the venue
There is a cost to complexity customization, and it’s real.
The Value of a Custom Design for Branding
A bespoke design for a show stand does more than just make a visual impact. It helps your brand stand out in a congested market. A bespoke stand that is done well can:
- Make a bigger effect on visitors through visuals
- Strengthen your brand’s message and identity
- Help you reach your marketing goals, including getting leads or launching new products
- Give visitors an experience that they will remember and that is different from others.
But once more, these benefits only come from specialists who have put a lot of care into the design. The designer keeps all of this in mind when designing an exhibition stand.
Our Professional Services for Designing and Building Exhibitions
We know how to blend originality, function, and affordability because we’ve been in the European exhibition industry for years. Our team of skilled builders and designers can:
- Creating ideas based on your brand and goals
- A budget that makes sense based on where you are and when you need it
- Full-service, from design to taking down
- Prices are clear, and there are no extra fees.
We know how to turn your business goals into interesting physical environments without going over your budget.