If you are planning to exhibit at the ABC Salon, you will need an exhibition stand to showcase your products or services. In this case, you should contact a professional exhibition stand builder in Munich, Euro Stand Builders.
Our team has been offering exhibition stand design and construction services in MOC – Event Center Messe München for over ten years. Our goal is to demonstrate the strength and quality of your brand at the exhibition venue with an eye-catching and well-designed exhibition stand.
Attract the attention of potential customers at the ABC Salon with our help! We don’t just build exhibition structures, we provide our clients with a full range of expo services, freeing up their time for quality preparation for the upcoming event. Our project manager oversees the implementation of your project, fulfills your wishes, and carries out various tasks related to your future participation in the exhibition in Munich.
Contact us and receive a free 3D design project for your exhibition booth for ABC Salon. If you have little time left before the event, order an exhibition stand rental from us with a ready-made booth design tailored to your dimensions. If you need to participate in the trade show, we have a solution on how to do it effectively for any budget! Call us at +48690348282 or send an email to exhibit@eurostandbuilders.com and we will help you shine at the exhibition!
Information About the Event ABC Salon
ABC Salon — a specialized trade fair for evening, bridal, and cocktail fashion. It is a meeting point for designers, brands, retailers, and buyers, showcasing fresh collections, accessories, footwear, and style elements.
The event takes place annually in spring, organized by AVR Messe-und Veranstaltung GmbH.
Historical Facts about ABC-Salon
ABC-Salon started as a fair for custom designs and evening fashion, providing trade partners early access to new collections before the main seasons.
In 2023, the exhibition expanded its space, introducing showrooms as part of the “Flower Box” project, allowing for better promotion of emerging brands and novelties.
Video about ABC Salon
Advantages of ABC-Salon Compared to Similar Exhibitions
- Unique specialization: evening, bridal, and cocktail fashion, accessories, and footwear — all in one format.
- Convenient ordering format: visitors can place orders for collections before their broad seasonal launch.
- Compact and appealing atmosphere: showrooms, spacious aisles, thoughtful interior, all focused on the products rather than overwhelming scale.
- High-quality visitors: fashion stores, retailers, ateliers, and brands interested in procurement and new collections, making meetings highly productive.
- Free services for visitors: entry, Wi-Fi, discounted parking, atmospheric shows, and demonstrations.
Venue, Exhibitors, and Visitors
Venue — MOC Veranstaltungscenter, Munich, Atrium 3+4, first floor.
Opening hours: Sunday 9:00 AM–6:00 PM, Monday 9:00 AM–5:00 PM.
At ABC-Salon 2023 and 2025, over 100 national and international brands participated, attracting thousands of professional visitors.
Six Notable Brands at ABC-Salon
- Weise. A brand showcasing evening and bridal dress collections at ABC Salon, well-known among retailers and buyers for high-quality craftsmanship.
- Christian Koehlert GmbH. A manufacturer of exclusive evening dresses and accessories, presenting new collections with premium-level tailoring.
- Fara Sposa. A renowned bridal fashion brand offering a wide range of styles and finishing materials, displayed at stands and on show stages.
- Lilly A/S. An international brand frequently participating with cocktail and evening fashion collections, offering diverse sizes and styles.
- Ladybird. Offers bridal dresses with elegant designs and high-quality finishes, known for superior craftsmanship.
- Très Chic. A range focused on sophisticated cocktail dresses and evening fashion, blending modern trends with classic forms.
Recommendations for Visitors to ABC Salon
- Plan your visit based on the showroom and new collection presentation schedule, especially on the first day, to connect with brands before the main crowd.
- Check the list of brands in advance on the website to mark those you want to visit.
- Visiting times: Sunday is more intensive, while Monday is calmer, allowing for a more relaxed exploration.
- Comfortable footwear is key: the MOC venue is large, with showrooms and open spaces requiring comfortable movement.
- Take advantage of free services: Wi-Fi, cloakroom, and information desks — organizers ensure visitor comfort.
- Park early or use public transport — traffic in central Munich can be dense.
Categories of Products and Services at ABCSalon
- Evening fashion, evening dresses, cocktail outfits.
- Bridal dresses, accessories, embellishments, drapery.
- Footwear, festive children’s clothing, formal sets.
- Size ranges, including special sizes/plus size.
- Lingerie, banquet accessories, fans, jewelry.
How to Participate in ABC Salon as an Exhibitor
- Register on the official website through the “Become an exhibitor / Registration” section.
- Choose the stand size and format: standard or showroom, determine space, lighting, and display requirements.
- Prepare your collection, assortment, and marketing materials in advance to showcase novelties and attract attention.
- Coordinate logistics: delivery, setup, dismantling, and stand equipment. Adhere to MOC Veranstaltungscenter requirements and organizer rules.
- For brands aiming to stand out: collaborate with a professional exhibition stand builder — EURO STAND BUILDERS offers design and construction of stands, full setup-dismantling services, and branding. Such an exhibition stand will highlight your brand’s uniqueness at ABC Salon and draw more attention.
Examples of Our Display Stands
Rent Exhibition Stands for the ABC Salon
Are you seeking an economical option for an exhibition stand?
We offer exhibition stand rental services in Munich. Please inquire to find out if we can provide you with a rental exhibition stand with a ready-made design tailored to your specifications.
Tree Open Sides Custom Booth Rental: Size 5*5 m²
- Banner Graphics
- Graphics branding of furniture
- Lighting
- Flooring
- TV Screen
- Furniture
- Brochure holder
- Refrigerating equipment
- Logistics to/from convention center
- Project Management
- Install and dismantling
This rental package does not include
Expenses of the exhibition organizer or external service partners, e.g. rental of the exhibition space, (cost per meter):- rental of stand space
- electricity
- water connection
- Wi-Fi, rigging
- daily cleaning
- insurance
- other costs charged by the event organizers or their contractual partners.
Special Conditions
- We need print-ready digital files from you to print graphics and produce signage.
- You can choose other furniture models from the available offers in our catalog.
One Open Side Booth Rental: Size 3*4 m²
- Banner Graphics
- Graphics branding of furniture
- Lighting
- Flooring
- Furniture
- Brochure holder
- Logistics to/from convention center
- Project Management
- Install and dismantling
This rental package does not include
Expenses of the exhibition organizer or external service partners, e.g. rental of the exhibition space, (cost per meter):- rental of stand space
- electricity
- water connection
- Wi-Fi, rigging
- daily cleaning
- insurance
- other costs charged by the event organizers or their contractual partners.
Special Conditions
- We need print-ready digital files from you to print graphics and produce signage.
- You can choose other furniture models from the available offers in our catalog.
Rental of Corner Booth with Storage Room: Size 3*4 m²
- Banner Graphics
- Graphics branding of furniture
- Lighting
- Flooring
- TV Screen
- Furniture
- Logistics to/from convention center
- Project Management
- Install and dismantling
This rental package does not include
Expenses of the exhibition organizer or external service partners, e.g. rental of the exhibition space, (cost per meter):- rental of stand space
- electricity
- water connection
- Wi-Fi, rigging
- daily cleaning
- insurance
- other costs charged by the event organizers or their contractual partners.
Special Conditions
- We need print-ready digital files from you to print graphics and produce signage.
- You can choose other furniture models from the available offers in our catalog.
Our Clients
FAQ
We can offer you an exhibition stand to rent for the ABC Salon. These stands have a ready-made design that can be adapted slightly to suit your needs or floor space. Send us a floor plan of your exhibition space and we will suggest stand options that best suit your requirements.
Yes, the organizer usually imposes penalties for late arrivals. If this happens through no fault of our own, we are liable to you and the exhibition center, as specified in the contract.
A standard exhibition stand design usually refers to a ‘shell scheme’, the most common and economical layout at exhibitions and trade fairs. Such a stand is typically 3 m x 3 m (9 square metres), though other sizes are also common, such as 6 m x 3 m. The walls consist of two or three white laminated or fabric-covered modular panels. The front panel displays the exhibitor’s name and sometimes the booth number. Basic carpet flooring is often available, but the color range is usually limited.
Elements that make an exhibition stand more expensive: podium, suspended structures, custom stand elements, storage room, use of LED screens, use of custom furniture, high walls, multi-storey stands, some advertising elements. To reduce the cost of stand construction, consider replacing the listed elements with simpler ones or eliminating them altogether. Contact our specialists for assistance. We can advise you on how to reduce the cost of stand construction while maintaining the design as much as possible.
If your booth design for the ABC Salon includes LED panels and you are not planning to provide your own, we can arrange to rent them for your stand. We work with experienced video equipment contractors throughout Europe, enabling us to offer you the best possible combination of price and quality.