Event Stand Builders At VeggieWorld Munich

VeggieWorld Munich is Germany’s most recognizable platform for plant-based food, cosmetics, and eco-product brands, where sales and community meet face-to-face.

The next exhibition will take place at MTC world of fashion, Munich. Since 2016, VeggieWorld Munich has consistently brought together local and international brands right here in the “taste – discuss – buy” format.

History of VeggieWorld Munich: how the event became a hub for the vegan scene

The VeggieWorld series started in Germany in 2011 and has grown into the largest lineup of festivals/exhibitions for the vegan lifestyle in Europe. The Munich edition appeared in 2016 and quickly became a must-visit stop for producers, restaurant concepts, and zero-waste initiatives.

At the MTC venue, year after year, a rich program takes place: tastings, a stage with lectures and cooking shows, interactive workshops — everything that drives demand and helps brands gather direct feedback.

Video: the VeggieWorld Munich vibe in a couple of minutes

A short video from past editions shows why tastings work better than any promo text.

About VeggieWorld Munich: format and how it benefits businesses

Focus: plant-based food and drinks, meat and dairy alternatives, cosmetics without animal ingredients, ethical fashion, household eco-products, and digital services for D2C sales.

Format: a two-day B2C/B2B exhibition with live sales at stands, tastings, a catering area, and a stage where brands talk about recipes, packaging, and sustainability.

Venue address: mtc world of fashion, Haus 1, Ingolstädter Straße 45, 80807 München. Easy access from the city center and the airport, near U2/U8 (Frankfurter Ring) metro and bus 177 — logistics without hassle.

Advantages of VeggieWorld Munich: numbers that help you sell

• Proven traffic: on average, 5,000–8,000 visitors per edition depending on the city; Munich is consistently at the top of the range.
• Fresh 2024 stats for Munich: 102 exhibitors, 4,599 entries, gross exhibition area — about 3,600 m².
• Format “dry figures → live sales”: a high share of end consumers plus industry buyers and HoReCa come to test the product live.
• Community effect: lectures and cooking shows turn the audience from “just trying” into “taking it home,” speeding up recommendations and organic reach.

Six notable participants

• Taifun-Tofu GmbH. One of the benchmark German tofu producers: from classics to flavored lines for quick cooking. At the stand, they traditionally show “from pack to pan” recipes and discuss supplies for retail and gastronomy.
• Barnhouse. Pioneers of organic granola and muesli from Bavaria. For visitors — tastings of new products and discussions of clean recipes; for buyers — stable supplies and seasonal limited editions.
• bioverde (Isana). Organic delicacies: spreads, salads, pastes, and pesto without animal ingredients. In Munich, the team focuses on freshness and short logistics within Germany.
• Dr. Goerg. Premium-quality coconut products: oil, cream, snacks, and drinks. At VeggieWorld, they discuss retail displays and recipes for plant-based baking.
• Bunte Burger. A restaurant brand from Cologne that brings its burgers and sauces to the exhibition kitchen. A great stand to see how ready-made flavors scale into retail.
• djoon. Date pralines with no compromises on ingredients. They win with emotion and a list of clean components — exactly what the Munich audience loves.

Product and service categories

• Plant-based food: snacks, sauces, desserts, fast-casual in the catering zone.
• Meat and dairy alternatives: tofu, tempeh, seitan, plant-based drinks and yogurts.
• Beverages: iced teas, coffee alternatives, functional non-alcoholic options.
• Cosmetics and care: cruelty-free products, aromatherapy, hair and skin care.
• Ethical fashion and accessories: clothing without leather and wool, upcycled brands, eco-bags.
• Zero-waste and home: reusable solutions, household eco-products, packaging.
• Services: e-commerce, payments, training, and consulting on switching to plant-based.

Visitor tips for VeggieWorld Munich

• Come early in the morning: less crowding at popular stands and tastings.
• Plan your “taste map”: select 5–7 stands for targeted testing and another 3 “on a whim” from the new brands list.
• The stage is not just for show: lectures and cooking demos help “sell” the product inside your team and to clients.
• Don’t hesitate to take ingredient lists and tech sheets: many producers prepare documents for retail/HoReCa right on site.
• Transport: U2/U8 to Frankfurter Ring + bus 177; for cars, MTC has parking spaces on-site.

How to participate in VeggieWorld Munich as an exhibitor

Steps: submit your application, choose your space (from 6 m²), order electricity/internet/water, prepare tastings and POS materials. The organizer allows direct sales at the stand — use this for instant demand testing.

Need an exhibition setup without the headache? Contact EURO STAND BUILDERS — we will design and build a high-quality stand, handling production, installation, and on-site support.

Have your own design but tight deadlines? EURO STAND BUILDERS will implement the project turnkey or offer stand rental with quick adaptation to your brand.

Testing the market? Consider a modular stand from EURO STAND BUILDERS with furniture and a media zone — a quick start at VeggieWorld Munich and a clear lead generation ROI.