Svitlana Udovenko

About the Author

Svitlana Udovenko is a marketing specialist and project manager with extensive experience in exhibition marketing, B2B marketing, and international trade shows. With a background in business management and marketing, she helps companies strengthen their brand presence and achieve sustainable growth through strategic exhibition participation.

For many years, Svitlana has worked in the exhibition stand construction and B2B marketing industry, supporting businesses exhibiting across Europe. Her hands-on experience proves that trade shows remain one of the most effective channels for brand promotion, lead generation, and direct communication with decision-makers.

As a project manager at international exhibitions, she has developed a deep understanding of how companies can successfully present products, communicate their value, and build long-term business relationships. Her practical approach is based on real cases and proven marketing strategies.

Svitlana actively explores new trends in digital marketing, exhibition technologies, and B2B communication, with a strong focus on the European market. She believes that continuous learning and adaptability are essential for success in a rapidly evolving industry.

On this website, Svitlana shares expert insights on exhibition marketing, trade show strategy, brand visibility, and B2B marketing practices, helping companies use exhibitions as a powerful channel for international growth.